Each school has its own mascot, and Bluffsprings is no exception. They wanted us to display their schools’ acronym, BATS


Being the first thing that visitors see when they enter the campus, our team wanted this design to have a lasting impact. It was important that they resonated with Austin culture, and our team created this artwork inspired by a famous local mural.


Pursuing a more abstract approach, our team covered this large wall on the front stairs with a seamless pattern engineered out of IDEA’s core values, which acts as a backing piece for the rest of the graphics.


To maximize safety and organization, signs are placed in the parking lot and various roads around the building, which we viewed as an opportunity to utilize their branding.